Lindsey Capps Profile Picture
City of Jacksonville Skyline

Hi, I’m Lindsey. I’m a designer and visual storyteller based in Jacksonville, FL.

I work with DTC and B2B brands to help them tell their story visually—through design that’s thoughtful, clear, and intentional. I’ve spent over six years working across e-commerce, brand, and digital projects, and I’m drawn to work that balances creativity with strategy.

My background at Savannah College of Art and Design, combined with hands-on experience building and improving Shopify sites has shaped how I think about design. I care a lot about how things look, but even more about how they work and how people experience them.

At the heart of what I do is storytelling. I like taking complex ideas and turning them into visuals that feel approachable and easy to understand.

If you’re looking for someone to help bring your brand’s story to life, I’d love to connect.

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My Expertise

  • I specialize in crafting impactful visual identities that resonate with your audience and communicate your brand's essence. This involves creating distinct logotypes and brand marks, as well as offering color recommendations and typography choices.

  • I oversee all aspects of the photoshoot process, from pre-planning and on-set coordination to providing creative direction. This includes scouting locations, sourcing vendors, and creating detailed timelines, shot lists, and photoshoot guides. Collaborating closely with clients, I ensure their vision is brought to life with precision and creativity.

  • With over 6 years of experience specializing in Shopify sites, I excel at every aspect of web development. From selecting themes that align with brand guidelines to setting up SKU systems and crafting compelling copy. Additionally, I have expertise in working with Squarespace websites, providing comprehensive solutions for diverse client needs.

  • In marketing collateral, I specialize in crafting email templates for campaigns using Mailchimp and Klaviyo. I also have created social media pages across platforms like Facebook, Instagram, Pinterest, and TikTok. Leveraging client content, I curate and schedule grids for Instagram to ensure consistent and engaging content. Furthermore, I have expertise in creating ads for paid social campaigns.