Branding | Creative Direction | Photoshoot Planning & Production | Web Development | Campaign Design & Development | Email Marketing | Social Paid Ads | Social Media Management
Campaign Design & Development:
"Kindness Matters" Campaign
I led the end-to-end creation of the "Kindness Matters" campaign for Good Sport Apparel, from concept to execution. Working directly with the CEO, we used in-depth market research to shape a campaign that resonated with our target audience.
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I designed the campaign’s key products— a hat, T-shirt, and sweatshirt— each reflecting the message of kindness.
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I sourced a top-tier screen printing vendor and managed product shipment to our fulfillment center, ensuring on-time delivery.
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I created and executed a social media strategy to promote the "Kindness Matters" collection. Through engaging content across platforms, we drove awareness, engagement, and sales.
Photoshoot Production & Direction
Fall/Winter 2023
I led the production and creative direction for multiple photoshoots at Good Sport Apparel, ensuring each shoot captured the brand’s essence while optimizing efficiency and budget.
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For each shoot—E-commerce, Product, and Lifestyle—I created detailed photoshoot guides and shot lists, tailored to meet specific needs and brand strategy.
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By combining photoshoots where possible, I saved the client significant costs without sacrificing image quality or impact.
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I managed all aspects of post-shoot coordination, ensuring the timely delivery of high-quality visual content for campaigns and product drops.