For Roseology, I managed full-scale photoshoot production, including creative direction, shot list development, and on-set coordination. Following production, I led website development—structuring page hierarchy, designing layouts, and ensuring visual consistency across digital touchpoints to create a polished, brand-aligned online presence.For Roseology, I led the creative direction and production of a brand photoshoot designed to bring the skincare experience to life. From developing the shot list and visual direction to coordinating production on set, I helped shape imagery that felt fresh, elevated, and true to the brand. I then carried that creative direction into the website, designing an online experience that brought the photography, products, and brand together.
